Chapter 17 and 18
1. Persuasive speaking
2. Goal of a persuasive speech
3. To be successful in a persuasive speech,
4. Supportive audience:
5. Logical appeal:
6. United Appeal
7. Uncommitted audience.
8. Indifferent audience:
9. Opposed: Hostile;
10. Get fair hearing
11. Emotional appeal:
12. Personal Appeal
13. Testimonials -
14. Impromptu
15. Two things to keep in mind when doing an impromptu speech:
16. Organization of an impromptu speech:
17. Extemporaneous –
18. Conversational quality –
19. Foreshadowing –
20. Justification –
21. Compelling incite
22. Topic specific –
23. Label
24. Analysis –
25. Zinger –
a. you must know your audience
b. audience’s trust with believability; Honesty, integrity, sincerity, competency, composure
c. Celebrity endorsements with personal appeal
d. Induce audience to believe as you do,
e. Using two or three of Aristotle’s appeals to persuade an audience
f. Need info to make up minds; not for you or against you
g. Appeal to intellect with reasoning and evidence use of outline and site your facts
h. Apathetic; openly bored
i. Asking an audience to “buy” or “do” something
j. Show ability to compromise
k. Friendly - Easiest audience to address
l. don’t like you or your cause; why are they opposed
m. Appeal to feelings by aiming for the heart; often stronger than logic, attention getter.
n. break down your speech so you know it well, know your audience and talk to –
o. Talking with little or no preparation; “off-the-cuff”
p. introduction that makes the audience want to listen to you
q. tell what you are going to talk about; Points, forecasting signpost, mapping,)
r. what do you what your audience to remember about your speech them like you know them
s. make sure your attention getter goes with your topic
t. carefully prepared and practice speech
u. Keep it simple, don’t panic
v. Short intro with main point, Support the main idea with examples, illustrations, testimony, Conclude with restatement of the main idea
w. why the audience should care about what you want them to do with the info; site your facts
x. powerful statement that the audience will always remember.
y. sounds spontaneous, talk to the audience, make I contact, know everyone wants to hear what you have to say
1. Persuasive speaking
2. Goal of a persuasive speech
3. To be successful in a persuasive speech,
4. Supportive audience:
5. Logical appeal:
6. United Appeal
7. Uncommitted audience.
8. Indifferent audience:
9. Opposed: Hostile;
10. Get fair hearing
11. Emotional appeal:
12. Personal Appeal
13. Testimonials -
14. Impromptu
15. Two things to keep in mind when doing an impromptu speech:
16. Organization of an impromptu speech:
17. Extemporaneous –
18. Conversational quality –
19. Foreshadowing –
20. Justification –
21. Compelling incite
22. Topic specific –
23. Label
24. Analysis –
25. Zinger –
a. you must know your audience
b. audience’s trust with believability; Honesty, integrity, sincerity, competency, composure
c. Celebrity endorsements with personal appeal
d. Induce audience to believe as you do,
e. Using two or three of Aristotle’s appeals to persuade an audience
f. Need info to make up minds; not for you or against you
g. Appeal to intellect with reasoning and evidence use of outline and site your facts
h. Apathetic; openly bored
i. Asking an audience to “buy” or “do” something
j. Show ability to compromise
k. Friendly - Easiest audience to address
l. don’t like you or your cause; why are they opposed
m. Appeal to feelings by aiming for the heart; often stronger than logic, attention getter.
n. break down your speech so you know it well, know your audience and talk to –
o. Talking with little or no preparation; “off-the-cuff”
p. introduction that makes the audience want to listen to you
q. tell what you are going to talk about; Points, forecasting signpost, mapping,)
r. what do you what your audience to remember about your speech them like you know them
s. make sure your attention getter goes with your topic
t. carefully prepared and practice speech
u. Keep it simple, don’t panic
v. Short intro with main point, Support the main idea with examples, illustrations, testimony, Conclude with restatement of the main idea
w. why the audience should care about what you want them to do with the info; site your facts
x. powerful statement that the audience will always remember.
y. sounds spontaneous, talk to the audience, make I contact, know everyone wants to hear what you have to say